Subway Case Study
In 2004, I acquired my first brick and mortar Subway franchise in Midtown Manhattan. Our location was the first Subway franchise in the United States to partner with Seamless. After quickly realizing sales growth of 100% within 3 months of opening we acquired 2 additional underperforming locations and immediately realized similar growth increases.
Recognizing that New York City’s high cost of rents would be an ongoing challenge for any business, I chose to build one of the first co-branded restaurant locations; bringing the Subway and Papa John’s brands together. This co-branded concept brought together Subway lunch and Papa John’s Pizza dinner customers thus taking advantage of the complementing busy times of the day.
By 2010, I owned and operated a dozen cumulative locations and 10 concurrent franchise locations in high-volume New York City. Due to my ongoing responsibility, success and attention to business details, I was selected out of hundreds of Subway franchisees to open and operate the most unique restaurant location in the world, “Subway in the Sky.” The restaurant, built out of shipping containers and hoisted by crane atop the new World Trade Center would serve the hard working construction crews daily meals to ensure a timely finished project.